How To Get Key Messages About Clean Water And Sanitation Across

How do we raise awareness and educate our communities on the benefits of clean water, sanitation, good hygiene and better garbage management? These are not exciting topics that will easily be absorbed by people in our communities so the YUM team in Kalimantan found several ways to create innovative campaigns such putting up banners with smiling faces (see below), leaflets, posters and presentations that were made by community leaders who were supported by YUM.

Creating these campaigns took time as it had to not only fit all the information that we wanted to spread, but they also needed to be attractive enough for the community to want to read. In order to do that, the YUM team, supported by communications consultants, conducted surveys, communication workshops and collected feedback from the community. By doing this, the team was able to create resources that people in the community felt more engaged with.